The Wii was on the tail end of its product cycle, while competitors were just launching innovative accessory platforms to lure away casual gamers.
So we put together a campaign that would bring back the emotion of side-scrolling Nintendo magic of yesteryear, combined with the cuddly tone of one of Nintendo's most beloved characters. Exceptionally fuzzy TV, along with a never-before-done digital framework got kids squealing in anticipation.
Kirby's Epic Yarn went on to became one of the best-selling Wii games of the year.
